Banks and Building Societies Marketing Manager
- Contract Type
- Full Time
- Role Type
- Closing Date
- Company Info
Working here is about being there for our customers; we’re available should the worst happen and we work together to enable social and financial equality across the UK. But it’s also about you –how you develop and what you can achieve. We’ll help your talent thrive in an environment where you’ll be supported to work flexibly and autonomously, sharing in our success and rewarded for a great performance with a generous benefits package.
- Department Info
At Legal & General Insurance we look after our customers throughout life, death and everything in between so that you know that everything that’s important to you is protected. With over 180 years’ experience in providing Insurance policies, our customers trust us to be there and to do the right thing.
- Job Duties
Lead the development and execution of Insurance marketing plans for new and existing Bank and Building Society Partners across multiple brands, products and channels to maximise in year business performance and drive long term proftibale growth.
Delivery and execution of marketing activity and plans for B&BS partners in line with specified performance ratios, APE and profit targets.
Operate in a Business Partner capacity for the B&BS sales teams to :
Lead the annual and quarterly planning cycle, as well as running the monthly performance meetings
Interlock the marketing plans with the annual distribution plans
Amend plans based on feedback and performance
Innovate the marketing plans and campaigns by understanding new channels media and channels being deployed across the wider Insurance marketing activity
Attend key distribution and B&BS meetings to provide timely updates on all aspects of marketing
Create marketing business cases for investment
Drive the digital agenda for the B2B2C channel marketing plans for B&BSs ensuring that the latest developments and thinking are incorporated in the delivery of communications.
Build strong working relationship with the B&BSs’ partner marketing teams to understand the brands and identify opportunities to improve performance and optimise budget, frequently spending time at their offices to immerse yourself in their business.
Influence the development of new products or enhancements for the B&BS partners and own marketing plans to take these to market in a creative and impactful way.
Manage budgets effectively, ensuring monies are spent, and monitored, to achieve optimum return on investment to achieve the required income ratios for a profitable commercial relationship.
Build and nurture collaborative working relationships with key stakeholders across the Insurance business, in particular:
- Product Management Team to ensure current and future product development opportunities are considered and that partner requirements are catered for. Feed into future product development based on partner needs and the changing market as well as feeding into market research requirements.
- Call centre and digital teams to optimise path to purchase and conversion
- Insight and customer value to aid targeting and conversion
- Propositions – to aid the delivery of motivating props for the partner brands
- Direct Marketing – to share best practise across the portfolio of brands
- Commercial and compliance teams for approvals of propositions and communications.
- ASD & Compliance – to ensure adherence to regulation and FP processes
- Agency teams – to drive creative and innovative communications that deliver business results
On an on-going basis, ensure that all campaigns meet the required brand guidelines, regulatory standards, and all L&G specific requirements for compliance/advertising approvals sign off.
Create an environment that proactively identifies and manages risk through the robust usage of the group risk infrastructure and ensure alignment with supplier management teams within the Insurance business.
Ensure that B&BS marketing consultants are aware of any existing or changes to, compliance, regulatory and company standards and to manage any process or contractual changes required.
Motivate, lead and develop the B&BS direct marketing team, planning and aligning resource appropriately.
- Skills Required
Educated to degree level or equivalent desirable
Professional qualifications in Marketing disciplines (e.g. CIM) essential
Skills, Knowledge & Experience:
Experience of defining and creating complex communication plans across multiple products and customer segments
Good understanding and proven track record of D2C or B2B2C channel marketing plans that have driven demonstrable business results
Excellent understanding of the latest methods of measuring and optimising marketing investments to drive sustainable profitable growth.
A digital expert with a strong understanding of paid, earned and owned media and the role that each plays in the marketing mix for B2B and B2B2C audiences.
Significant understanding of the creative process and solid experience of managing marketing to drive creative excellence.
Robust general knowledge of the General Insurance & Protection Markets and emerging trends in intermediary and consumer behaviours.
Experience of developing and managing insight led customer marketing strategies and plans across a portfolio of services, products and brands, preferably within Financial services
Solid understanding of the risk and regulatory environment in which the financial services industry operates and the impact it has on marketing strategy, propositions and communications (FCA, PRA,)
Strong creative skills with the capability to assess every piece of communication through the eyes of the customer and the ability to inspire others to think creatively
Strong networking, influencing and relationship management skills with the ability to clearly communicate and influence at all levels
Solid understanding of the creative process and working closely with agency partners to deliver creative excellence.
A genuine passion for the customer which is demonstrated through all team outputs
Numerate, analytical and decisive
Strong commercial awareness and ability to manage and optimise budgets
Excellent presentation skills
Whatever your role, we reward ability, performance and attitude with a package that looks after all the things that are important to you. Our employees have a wide range of benefits including a generous pension scheme, life assurance, 25 days' holiday (plus one day after two years), private medical insurance, performance related bonuses, a variety of share schemes, discounts at both a huge range of high street stores and our own great products, your hard work will be rewarded when you join us.