In this role, you will support the development and delivery of customer engagement, cross sell and upsell campaigns that drive incremental commercial value for the Retail business. Leveraging business insight, data, segmentation and the voice of the customer to ensure the effective performance and optimisation of our existing customer campaigns and activity.

• Designing, delivering and measuring the effectiveness of segmented marketing campaigns to our existing Retail customers to drive incremental commercial value for the business through cross sell, upsell and engagement.
• Working with key stakeholders across the business to understand, highlight and leverage customer engagement, cross sell and upsell opportunities, across all channels.
• Working with the Group Data team to ensure the correct data selections are made, monitored and checked for accuracy. Measure the impact of campaigns and activity on the existing marketing universe and permissions.
• Ensuring we have tracking, monitoring and reporting in place for our marketing and engagement activities to enable continuous feedback and increased campaign performance.
• Utilising customer segmentation, research, insight, analytics and voice of the customer to create effective communications and creative that drive good commercial outcomes.
• Working effectively and efficiently to deliver campaigns and activity within budget and timescales, observing best practice, brand guidelines and tone of voice, across all delivery channels. 
• Building strong and collaborative relationships with key stakeholders in the Insight and Analytics, Data, Finance, Agency and Business teams to ensure campaign activity is commercially focused, data driven and aligned.
• Ensuring all activities undertaken adhere to L&G policies and procedures, including risk, compliance and approvals, while considering Treating Customers Fairly (TCF) at all times.

Qualifications:

 A Marketing or business-related degree is preferred

Knowledge:

You should be able to demonstrate the following:

Numerate with strong analytical skills. Evidence of budgetary management
Excellent attention to detail and strong written and verbal English. Able to produce copy to publication standards
Good with people and able to clearly and confidently communicate and influence with key stakeholders at all levels.
Ability to manage multiple projects to tight timescales. Good organisational and project management skills
Able to adapt to and work with change, in a fast-growing division and marketing function
An understanding of customer contact/engagement strategies
IT skills – excellent working knowledge of Microsoft Office and other relevant software packages

Experience:

Experience of designing & delivering consumer facing communications and marketing activities, providing appropriate creative briefing, campaign management & approvals and campaign evaluation skills
Experience of working in a marketing function or creative agency
Experience of working within a UK financial services organisation or with UK financial services clients is helpful, but not essential

When you commit to Legal & General, we’ll commit to you too. That means we’ll recognise and reward your hard work, your performance and your contribution.

If you join us, you’ll get access to some great benefits, including private medical insurance, at least 25 days holiday (excluding bank holidays), a generous pension scheme, life assurance, and Income Protection. You can participate in our electric car scheme, which offers employees the option to hire a brand new electric car through tax efficient salary sacrifice. We’re also proud to offer competitive family leave. 

You’ll have the opportunity to participate in our annual, performance-related bonus plan and valuable share schemes. And then there are the many discounts we offer that you can take advantage of – both for our own products and at a range of high street stores and online offerings.