We are looking for a passionate and creative investment writer to produce long and short-form editorial copy for retail customers on Responsible Investment (RI) - L&G’s social purpose, ESG and commitment to climate change global initiatives.  

You will help us take L&G RI and social purpose to the forefront of our c4.5m members’ minds with digital first credible copy for customer materials, engaging articles, witty blogs - and even a snappy tweet or two (or ten). If you have experience with multi-media projects and digital campaigns, all the better. All this for a variety of retail customers – Workplace savings, Personal Investment and Retirement Income.

The role will work across a wide range of customer communications and marketing materials, ensuring each one is on-brand and speaks with the required empathetic tone of voice. Focus on digital first writing, editing and proofing various pieces, working alongside the creative roles to develop engaging RI content.

We prize people who excel in explaining difficult concepts with simple language.

Taking a brief and producing on-brand copy to a high standard and tight deadlines

Working with key stakeholders including LGIM Marketing and Distribution, and D2C teams to understand the RI copy requirements, and translating institutional copy LGIM content for a retail audience

Reviewing and amending existing RI copy to make it more engaging and consistent for customers across all retail channels and to help deliver desired outcomes such as understanding, conversion to sales, retention of customers.

Challenging our current RI comms and copy approach, finding new simple ways to deliver our message, removing jargon and balancing relevant risk warnings

Reviewing the full customer journey with the comms owners and making sure Responsible Investing is included as appropriate, inline with comms objectives.

Ensure RI market and LGIM knowledge is current by attending relevant internal meetings and keeping up to speed with industry news.

Be proactive in generating ideas for powerful new RI content that can form the basis of updates for customers.

Provide support to the broader Marketing team on RI content, such as producing client comms, advertising creative, digital content management, events copy, award submissions and comment for the news media

Contribute to a kind, collaborative and inclusive workplace culture.

Technical & Industry experience:

The candidate should demonstrate sound investment knowledge with a strong interest in Responsible Investing. They should have the ability to write new content or edit existing institutional investment copy for retail customers. In addition, they should have experience in relationship building, including working closely with investment professionals and distribution colleagues.

Keen eye for detail:

Good with people and an ability to clearly and confidently communicate and influence with key stakeholders.
Ability to manage multiple projects to tight timescales- Good organisational and project management skills
Able to adapt to and work with change, in a fast-growing division and marketing function
Excellent attention to detail and strong written and verbal English.
Experience of working with creative agencies and providing appropriate briefing, management and creative evaluation in place
IT skills – excellent working knowledge of Microsoft Office.
Some experience of working in a marketing function or creative agency
Preferably some experience of working within a UK financial services organisation or UK financial services clients

Personal attributes:

A keen interest in responsible investing and the financial markets.
Excellent communication and relationship building skills.
Confident self-starter and, very importantly, a good team player.
Must demonstrate a flexible and ‘can do’ attitude and a willingness to push boundaries.

Experience:

One to two years of ESG/Responsible Investing writing experience at an asset manager or agency serving the investment industry or news outlet covering asset management.

Experience in editing and proof-reading text, and in creating compelling marketing collateral and presentations.
Experience of leveraging social media to promote content.

Investment knowledge (desirable)

Whatever your role, we reward ability, performance and attitude with a package that looks after all the things that are important to you. Our employees have a wide range of benefits including a generous pension scheme, life assurance, 25 days’ holiday, private medical insurance, discretionary performance related bonuses, paid overtime, a variety of share schemes, discounts at both a huge range of high street stores and our own great products. Your hard work will be rewarded when you join us.