The Marketing Consultant will work with the Partnership Marketing Manager to develop the marketing strategy and proposition for Legal & General Mortgage Club. Experience within Financial Services is required.

Key Duties:

• Work with the Partnership Marketing Manager to develop the marketing strategy and proposition for Legal & General Mortgage Club.
• Working with PR agency and colleagues, develop and maintain the messaging house, ensuring alignment to strategic goals.
• Create and deliver the marketing plan, targeting key audiences including lenders, brokers and consumers.
• Manage and optimize delivery of marketing activity across campaigns and channels – making use of insights and data to enhance performance.
• Manage marketing budget against plan to ensure to effective use of marketing spend.
• Work with colleagues within the wider B2B team to make the most of cross-selling opportunities, ensuring joint messaging for targeted audiences.
• Work with the Head of Lender Relationships to develop and enhance the Legal & General Mortgage Club network package.
• Manage and Fulfil Lender activity, ensuring all marketing activity is measured to continually improve output and provide quantitative stats to lender.
• Manage Lender marketing tracker, processing payment requests, invoices and retainers.
• Support the Head of Lender Relationships to develop lender relationships.

General

• Contribute to best practice and the incorporation of the latest developments and thinking in the delivery of communications.
• Build effective working relationship with relevant channels and partners to identify opportunities to improve performance and optimise budget.
• Work across the Insurance business and foster good collaborative working relationships with key stakeholders.
• Identify and manage risk through the robust usage of the group risk infrastructure and ensure alignment with supplier management teams within the Insurance business.
• Keep abreast of any existing or changes to, compliance, regulatory and company standards.
• On an on-going basis, ensure that all campaigns meet the required brand guidelines, regulatory standards, and all L&G specific requirements for compliance/advertising approvals sign off.

• Experience within Financial Services
• Experience of defining and creating complex communication plans across products and customer segments.
• Good understanding and proven track record B2B2C channel marketing activity that has driven demonstrable business results.
• Solid understanding of the latest methods of measuring and optimising marketing investments to drive sustainable profitable growth.
• A strong understanding of paid, earned and owned media and the role that each plays in the marketing mix for B2B and B2B2C audiences.
• Knowledge of the General Insurance & Protection Markets is desirable.
• Experience of developing and managing insight led customer marketing plans and activities across a range of services, products and brands, preferably within Financial Services.
• Solid understanding of the risk and regulatory environment.
• Strong creative skills with the capability to assess every piece of communication through the eyes of the customer and the ability to inspire others to think creatively.
• Good networking, influencing and relationship management skills with the ability to clearly communicate and influence at all levels.
• Solid understanding of the creative process and working closely with agency partners to deliver creative excellence.
• A genuine passion for the customer which is demonstrated through all personal outputs.
• Strong commercial awareness and ability to optimise budgets.
• Good presentation skills.
• Vocational or professional qualifications in Marketing disciplines (e.g. CIM) desirable

Whatever your role, we reward ability, performance and attitude with a package that looks after all the things that are important to you. Our employees have a wide range of benefits including a generous pension scheme, life assurance, 22 days’ (with potential to rise to 26 days) holiday, discretionary performance related bonuses, paid overtime, a variety of share schemes, discounts at both a huge range of high street stores and our own great products, your hard work will be rewarded when you join us.