You’ll be working as part of a dynamic marketing team to help create and deliver innovative marketing campaigns. The role has a significant digital focus and will involve a broad combination of aspects from website development, advertising, public relations, campaign planning, event management, and social media marketing.

Reporting to the Marketing Manager an opportunity exists for a process driven, analytical and customer focussed Senior Marketing Executive to help deliver and implement the marketing strategy for Legal & General Homes. Responsible for a broad range of tasks the successful applicant will help ensure effective and timely implementation of all marketing requirements of our sites, in line with agreed strategies and budgets.

You’ll be working as part of a dynamic marketing team to help create and deliver innovative marketing campaigns. The role has a significant digital focus and will involve a broad combination of aspects from website development, advertising, public relations, campaign planning, event management, and social media marketing.

Your responsibilities will include but not be limited to:

• Supporting the Marketing Manager in the execution of the overall Sales & Marketing strategy, you’ll help develop integrated marketing campaigns to promote Legal & General Homes and its sites.
• Ensuring the consistency of all branding, marketing, and advertising material, including sales literature and site signage.
• Develop and update all digital channels for the business including the company website and external portals to project a positive company image and accurate product information.
• Embrace new technology as a sales tool and help drive interactives through touch-tables, mobile apps, and CGI / fly-through visuals
• Analysing online and offline marketing activity to ensure it is effective in terms of lead generation, cost per sale, ROI & brand integrity. 
• Management of brand guidelines, marketing templates, and sales processes.
• Producing regular marketing reports and statistics showing activity and results.
• Assist with the launches of new developments and other ad hoc events
• Run social media channels and campaigns (e.g. Twitter, Facebook, Instagram, and LinkedIn) to enhance audience engagement.
• Help manage external; PR, design, website, media and creative agencies to ensure consistency in message and strategy.
• Updating databases and maintain customer relationship management (CRM) systems.
• Coordinate internal marketing communications that reflect the organisation’s culture

Key skills:

• Excellent writing and proofreading skills with a passion for creative copy
• Strong attention to detail
• Good teamwork skills
• Communication skills and networking ability
• Adaptability
• Good organisation and planning skills
• Creativity
• IT skills

Desired but not essential:

• Graphic design skills (familiar with the Adobe suite)
• Degree in Marketing would be an advantage as would CIM/IDM qualification
• Knowledge of the housebuilding industry
• Experience with CMS systems (WordPress)
• Experience with CRM systems (COINS / Microsoft Dynamics / other)

Knowledge & Capability:

• Experience - A proven track record of delivery in a marketing role and a detailed knowledge of residential marketing requirements including; CGI’s, brochure production and on-site sales areas.
• Flexibility - The ability to grasp problems and issues by breaking them down into their component parts, to solve problems, process information, assess risks, form judgments and develop solutions.
• Achievement Drive - The motivation to strive towards achieving challenging goals, high standards and making continual improvements in the way things are done.
• Customer Orientation - The desire to help or serve the customer to meet their needs. Focusing efforts on discovering the internal or external customer’s needs and bringing all resources together in order to meet those needs.
• Strategic Orientation - The ability to think long-term to develop visions and concepts and the capability to take responsibility for implementation.
• Working Together - The capability to build strong working relationships and share common goals with colleagues to help achieve team and business success. 
• Communicating and Influencing - The ability to seek out, clarify, share and communicate so that individuals and the team have all the information needed to work effectively.

Whatever your role, we reward ability, performance and attitude with a package that looks after all the things that are important to you. Our employees have a wide range of benefits including a generous pension scheme, life assurance, employee private medical insurance, 25 days' holiday, performance related bonuses, your hard work will be rewarded when you join us.

For more information, please contact Stacie Burnett, Resourcing Lead - Stacie.Burnett@landg.com