A fantastic opportunity to join us as a Digital Marketing Consultant and be responsilbe for the successful delivery of our online media plan, work on and implement our social media strategy and continually drive business improvements.

• Delivery of the online media plan via paid media channels (PPC, Display, Affiliates)
• Responsible for the reporting and analysis of online marketing channels
• Implement the onsite & offsite SEO strategy, building out backlinks via bloggers and third parties and defining/implementing digital content
• Develop and implement a social content calendar and engagement strategy for social media, to drive awareness of L&G GI products and brand engagement
• Work with the digital agency to develop a strong creative for digital display that provides standout and cut through which maximises CTRs and traffic to site
• Work closely with the digital agency to ensure that digital marketing activity delivers target sales at the target CPA, and identify areas for increased efficiency
• Work closely with the Web Analytics Manager to analyse digital marketing performance and purchase funnel conversion
• Provide marketing insights to Head of Ecommerce to support marketing strategy
• Continually track digital marketing best practice and bring insights to the team to aid test and learn activity
• Work closely with approvals to ensure that all customer facing communications and propositions are compliant

• Knowledge & demonstrable success in a digital marketing role for at least 2-3 years
• Proven experience of developing multi-channel digital campaigns across PPC, Display, Affiliates and Social
• Experience of Google AdWords
• Analytical skills using reporting platforms such as Google/Adobe Analytics
• Experience of a digital marketing role within retail sector would be an advantage
• Highly effective communication skills and the ability to couple business goals with customer needs and translate into highly effective digital strategies
• Strong stakeholder management and influencing skills to deliver outcomes
• Strong budget, agency and people management skills
• Managing and interpreting customer intelligence to enable business improvements
• Regulatory environment and delivering positive customer outcomes
• The financial services market in the UK
• Strategic planning and financial awareness and departmental budget management
• Firm, risk, compliance & governance regulations
• Group policies and procedures
• Departmental systems, process and procedures, including potential future developments that could impact the business
• L&G’s people management practices, structures and networks

Whatever your role, we reward ability, performance and attitude with a package that looks after all the things that are important to you. Our employees have a wide range of benefits including a generous pension scheme, life assurance, 22 days’ (with potential to rise to 26 days) holiday, discretionary performance related bonuses, paid overtime, a variety of share schemes, discounts at both a huge range of high street stores and our own great products, your hard work will be rewarded when you join us.

For more information on this role, please contact Helen Brockbank, Resourcing Lead at helen.brockbank@landg.com.