This marketing consultant role would work within the relevant B2B Marketing strategy and overall plan, creating marketing activity for the assigned distribution channels.

• Working within the relevant B2B Marketing strategy and overall plan, create marketing activity for the assigned distribution channels
• Manage and deliver marketing activity for the Mortgage Club distribution channel ensuring alignment to the strategic aims and plan for that distribution channel
• Support the B2B Marketing Manager in developing plans and setting targets that are aligned to allocated budget
• Contribute to best practice and the incorporation of the latest developments and thinking in the delivery of communications
• Build effective working relationship with relevant channels and partners to identify opportunities to improve performance and optimise budget
• Work across the Insurance business and foster good collaborative working relationships with key stakeholders
• Work with the Marketing Manager to develop industry relationships and develop income streams to support business plans
• Identify and manage risk through the robust usage of the group risk infrastructure and ensure alignment with supplier management teams within the Insurance business
• Keep abreast of any existing or changes to, compliance, regulatory and company standards
• On an on-going basis, ensure that all campaigns meet the required brand guidelines, regulatory standards, and all L&G specific requirements for compliance/advertising approvals sign off

• Experience of defining and creating complex communication plans across products and customer segments
• Good understanding and proven track record of B2B or B2B2C channel marketing activity that has driven demonstrable business results
• Solid understanding of the latest methods of measuring and optimising marketing investments to drive sustainable profitable growth.
• A strong understanding of  paid, earned and owned media and the role that each plays in the marketing mix for B2B and B2B2C audiences
• Robust general knowledge of the Mortgage Market and emerging trends in intermediary and consumer behaviours
• Experience of developing and managing insight led customer marketing plans and activities across a range of services, products and brands, preferably within Financial services
• Experience in optimising digital communications, particularly using Salesforce and Pardot
• Solid understanding of the risk and regulatory environment in which the financial services industry operates and the impact it has on marketing strategy, propositions and communications (FCA, PRA,)
• Strong creative skills with the capability to assess every piece of communication through the eyes of the customer and the ability to inspire others to think creatively
• Good networking, influencing and relationship management skills with the ability to clearly communicate and influence at all levels
• Solid understanding of the creative process and working closely with agency partners to deliver creative excellence
• A genuine passion for the customer which is demonstrated through all personal outputs
• Strong commercial awareness and ability to optimise budgets
• Good business development skills, and an awareness of how Marketing can drive value and income
• Good presentation skills

Whatever your role, Legal & General rewards ability, performance and attitude with a package that looks after things that matter to you.

Our employees have a wide range of benefits including:

• A generous pension scheme
• Life assurance
• 25 holiday days
• Private medical insurance
• Performance related bonuses
• A variety of share schemes
• Discounts on high street and our own great products

Your hard work will be rewarded when you join us.

For further information please contact Anastasia Jurcenko on Anastasia.Jurcenko@landg.com.

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