We are currently recruiting for a Direct Marketing Consultant to work with our Affinities business to be based in Cardiff.

In this role, you will:

• Working within the Direct Marketing strategy and overall plan create marketing activity for new and existing Affinity Partners.
• Manage and deliver marketing activity for Affinity Partners as allocated by the Direct Marketing Manager for Affinities in line with specified performance ratios, APE and profit targets.
• Support the Direct Marketing Manager for Affinities in developing plans and setting targets that are aligned to allocated budgets.
• Contribute to best practice and the incorporation of the latest developments and thinking in the delivery of communications.
• Build effective working relationship with relevant Affinity partner marketing teams to understand their customers and brands, and identify opportunities to improve performance and optimise budget.
• Work across the Insurance business and foster good collaborative working relationships with key stakeholders.
• Identify and manage risk through the robust usage of the group risk infrastructure and ensure alignment with supplier management teams within the Insurance business.
• Keep abreast of any existing or changes to, compliance, regulatory and company standards.
• On an on-going basis, ensure that all campaigns meet the required brand guidelines, regulatory standards, and all L&G specific requirements for compliance/advertising approvals sign off.

Qualifications:

• Educated to degree level or equivalent desirable.
• Vocational or professional qualifications in Marketing disciplines (e.g. CIM) desirable.

Skills, Knowledge & Experience:

• Experience of defining and creating complex communication plans across products and customer segments.
• Good understanding and proven track record of D2C or B2B2C channel marketing activity that have driven demonstrable business results.
• Solid understanding of the latest methods of measuring and optimising marketing investments to drive sustainable profitable growth.
• A strong understanding of  paid, earned and owned media and the role that each plays in the marketing mix for B2B and B2B2C audiences.
• Robust general knowledge of the General Insurance & Protection Markets and emerging trends in intermediary and consumer behaviours.
• Experience of developing and managing insight led customer marketing plans and activities across a range of services, products and brands, preferably within Financial services.
• Solid understanding of the risk and regulatory environment in which the financial services industry operates and the impact it has on marketing strategy, propositions and communications (FCA, PRA).
• Strong creative skills with the capability to assess every piece of communication through the eyes of the customer and the ability to inspire others to think creatively.
• Good networking, influencing and relationship management skills with the ability to clearly communicate and influence at all levels.
• Solid understanding of the creative process and working closely with agency partners to deliver creative excellence.
• A genuine passion for the customer which is demonstrated through all personal outputs.
• Strong commercial awareness and ability to optimise budgets.
• Good presentation skills.

Whatever your role, we reward ability, performance and attitude with a package that looks after all the things that are important to you. Our employees have a wide range of benefits including a generous pension scheme, life assurance, 22 days’ (with potential to rise to 26 days) holiday, discretionary performance related bonuses, paid overtime, a variety of share schemes, discounts at both a huge range of high street stores and our own great products, your hard work will be rewarded when you join us.

Any enquires please contact Mike Tallis, Resource Consultant at mike.tallis@landg.com