Marketing Consultant

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VN-12434

Permanent

Cardiff

£26,300 - £41,700

4 April 2019

The Marketing Consultant will work with the Marketing Manager to create and deliver the strategy and overall plan of marketing activity for new and existing Banks and Building Society Partners.

  • Working with the Marketing Manager to create and deliver the strategy and overall plan of marketing activity for new and existing Banks and Building Society Partners.
  • Manage and deliver marketing activity in line with specified performance and profit targets.
  • Manage and develop marketing campaigns, setting targets that are aligned to allocated budgets.
  • Work closely with account managers and sale managers to understand the operation, requirements of the partner buisness and strategy to spot opportunities to influence their plan.
  • Build effective working relationship with relevant partner marketing teams to understand their brands and their customers, to identify opportunities to improve performance and optimise budget.
  • Contribute with best practice and the incorporation of the latest developments and thinking in the delivery of communications across the entire marketing mix.
  • Challenge existing thinking and provide innovative marketing solutions to sales and process challenges.
  • Work across the Insurance business and foster good collaborative working relationships with key stakeholders.
  • Identify and manage risk through the robust usage of the group risk infrastructure and ensure alignment with supplier management teams within the Insurance business.
  • Keep abreast of any existing or changes to, compliance, regulatory and company standards.
  • On an on-going basis, ensure that all campaigns meet the required brand guidelines, regulatory standards, and all L&G specific requirements for compliance/advertising.
  • Experience of defining and creating complex communication plans across products and customer segments.
  • Good understanding and proven track record of D2C or B2B2C channel marketing activity that have driven demonstrable business results.
  • An excellent level of stakeholder management and people skills to forge good working relationships.
  • Good networking, influencing and relationship management skills with the ability to clearly communicate and influence at all levels.
  • Solid understanding of the latest methods of measuring and optimising marketing investments to drive sustainable profitable growth.
  • A strong understanding of paid, earned and owned media and the role that each plays in the marketing mix for advisor (in branch) and direct to customer audiences.
  • Robust general knowledge of the General Insurance & Protection Markets.
  • Experience of developing and managing insight led customer marketing plans and activities across a range of services, products and brands, preferably within Financial Services.
  • Solid understanding of the risk and regulatory environment.
  • Strong creative skills with the capability to assess every piece of communication through the eyes of the customer and the ability to inspire others to think creatively.
  • Solid understanding of the creative process and working closely with agency partners to deliver creative excellence.
  • Strong commercial awareness and ability to optimise budgets.
  • Strong presentation skills.
  • Educated to degree level or equivalent desirable
  • Vocational or professional qualifications in Marketing disciplines (e.g. CIM) desirable.

Whatever your role, we reward ability, performance and attitude with a package that looks after all the things that are important to you. Our employees have a wide range of benefits including a generous pension scheme, life assurance, 25 days’ holiday, private medical insurance, discretionary performance related bonuses, paid overtime, a variety of share schemes, discounts at both a huge range of high street stores and our own great products, your hard work will be rewarded when you join us.

For more information, please contact Rachel Chima, Resourcing Consultant - rachel.chima@landg.com.

About L&G

We take pride in being there for our customers. We help them deal with whatever life has in store and support them in achieving financial security; and that’s thanks to the talented and dedicated people who work with us. For us, ‘social responsibility’ is not just a buzzword. It defines us and runs through everything we do for our customers and as an employer. And working with us, you’ll get a competitive reward package and have the flexibility and autonomy to deliver your personal, business and career goals.

About the business area

At Legal & General Insurance we look after our customers throughout life, death and everything in between so that you know that everything that’s important to you is protected. With over 180 years’ experience in providing Insurance policies, our customers trust us to be there and to do the right thing.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.

About L&G

We take pride in being there for our customers. We help them deal with whatever life has in store and support them in achieving financial security; and that’s thanks to the talented and dedicated people who work with us. For us, ‘social responsibility’ is not just a buzzword. It defines us and runs through everything we do for our customers and as an employer. And working with us, you’ll get a competitive reward package and have the flexibility and autonomy to deliver your personal, business and career goals.

About the business area

At Legal & General Insurance we look after our customers throughout life, death and everything in between so that you know that everything that’s important to you is protected. With over 180 years’ experience in providing Insurance policies, our customers trust us to be there and to do the right thing.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.